Red has got to be one of my very favorite colors. For me, it brings about a feeling of happiness. There are several interesting facts about red by those who study such things. For example, red has more personal associations than any other color. Recognized as a stimulant, red is inherently exciting and the amount of red is directly related to the level of energy perceived. The color red even affects us physically! It increases enthusiasm, stimulates energy and can increase blood pressure, respiration, heartbeat, and pulse rate, encourages action and confidence, and even provides a sense of protection from fears and anxiety.* Why wouldn’t it be a favorite?